The food and lodging industry is booming in the United States with a strong growth in total sales and average price per room. Notwithstanding external factors such as international terrorism and the rapid rise in fuel costs, most industry forecast expects continued growth in revenue.
Recent studies show that the industry suffers from a significant loss of revenue and profits because of ineffective differentiation of service offerings and branding. This trend isrecent because historically hotel customers have demonstrated loyalty.
Private label drinking water has been proven that an efficient, inexpensive way to promote quality brand images and differentiating service offerings.
